Catapult Change
Leadership & Organizational Consulting

Lead through
what's next.
Not just what's now.

80% of organizational change efforts fail.
We're built to be the other 20%.

Catapult Change partners with individuals and organizations to build the adaptive leadership, organizational agility, and reinvention needed to navigate in a time of exponential change.

Catapult Change
Patrice Ford Lyn
Patrice Ford Lyn
CEO · Executive Coach & Advisor
Yale · Harvard Kennedy School · Forbes Coaches Council · ICF PCC · NeuroLeadership Institute
Kerry-Jo Ford Lyn
Kerry-Jo Ford Lyn
CSO · Reinvention & Strategy Expert
UCL · UWI · 23+ years global org leadership · Certified Reinvention Practitioner · PMP
Catapult Change
50+ years combined expertise
Dozens of CEOs coached · Hundreds of teams transformed · Fortune 100 to global nonprofits

Trusted by organizations including

Past clients including Nike, Qualcomm, GE Aerospace and more
The New Reality

Of course you're struggling.

B
Brittle

Systems that appear strong snap under pressure. What worked last year may break next quarter.

A
Anxious

Leaders and teams operate in chronic uncertainty, impairing decision-making and morale.

N
Nonlinear

Small decisions create outsized consequences. Strategy can't be straight-line planning anymore.

I
Incomprehensible

Data is abundant but meaning is scarce. The picture shifts faster than analysis can catch it.

Is your organization BANI-ready?
Find out in 3 minutes →

Political instability is destabilizing the policy environments and funding landscapes that organizations depend on to plan with any confidence. Climate disruption is no longer a future risk — it is a present operational reality, forcing leaders to make consequential decisions with incomplete information and shrinking timelines. Economic insecurity is showing up inside organizations as talent flight, disengagement, and a growing crisis of trust between leadership and the people they lead. Social fragmentation is dissolving the common ground that organizations once relied on — the shared values, shared narratives, and shared sense of purpose that made alignment possible. Leaders are now being asked to hold together institutions whose foundations are shifting beneath them, with fewer resources, less time, and higher stakes than ever before.

For decades, the playbook for leading through difficulty assumed disruption was temporary. A crisis would peak and recede. A market would shift and then stabilize. A difficult season would pass and normal would return. Organizations invested in strategies, structures, and leadership styles built for a world where — even when things got hard — you could still see the horizon. You could still plan. You could still predict. That world is gone. We are now in a BANI world — Brittle, Anxious, Nonlinear, Incomprehensible.

Resilience now means more than surviving disruption — it requires building the mindsets, relationships, and structures that can sustain people and organizations through change, and position them to shape what comes next.

We guide you in strengthening the capacity to meet disruption with clarity, courage, and confidence.

B
Brittle

Systems that appear strong snap under pressure. What worked last year may break next quarter.

A
Anxious

Leaders and teams operate in chronic uncertainty, impairing decision-making and morale.

N
Nonlinear

Small decisions create outsized consequences. Strategy can't be straight-line planning anymore.

I
Incomprehensible

Data is abundant but meaning is scarce. The picture shifts faster than analysis can catch it.

Is your organization BANI-ready?
Find out in 3 minutes →
Our Approach

Transformation at every level.
Simultaneously.

Most consultancies intervene at one level and wonder why things don't stick. We work across all three — because that's how lasting change actually works.

Individual
Leadership
Team
Alignment
Organization
Planning
01

Leader Transformation

Deepen self-awareness, build adaptive competencies, and develop the inner capacity to lead when the path forward isn't clear.

02

Team Effectiveness

Build trust, clarify roles, strengthen decision-making, and create the psychological safety that unlocks collective performance.

03

Organizational Reinvention

Anticipate disruption, redesign strategy, and build the systems and culture that sustain change — not just survive it.

Client Reflections

What transformation actually sounds like.

"Having Patrice as my executive coach has been career and life changing. I have been promoted twice within 2 years while working with her."

TS
Tequila Smith
Chief Sustainability Officer, Reworld
50+ Years combined expertise
100s Teams transformed
3 Continents served

"Engaging in this work has been the best money we've spent this year."

RM
Randall Miller
Managing Director, Borealis Philanthropy

"They exceeded my expectations, and played a key role in helping me deliver on key organizational objectives."

AD
Amina Doherty
VP, People, Equity & Culture, Equality Fund

"By the end of my initial consultation call with Patrice, I knew I had to work with her."

KV
Keosha Varela
Managing Director, Comms & Marketing, Aspen Institute
How We Work

Services built around your moment.

Every engagement is tailored. We meet you where you are — and build toward where you need to go.

Strategic Consulting

For organizations facing complexity, disruption, or inflection points that require more than incremental thinking.

  • Organizational reinvention strategy
  • Adaptive planning & scenario work
  • Governance and decision architecture
  • Strategic advisory partnership

Executive Coaching

1:1 coaching grounded in neuroscience and somatic practice — for leaders ready to operate at a fundamentally different level.

  • Leadership competency development
  • Adaptive leadership skills
  • 360° assessment + integration
  • Mind, body, and spirit approach

Team Effectiveness

For leadership teams that are high-caliber individually but not yet operating as a cohesive, high-trust unit.

  • Trust and alignment journeys
  • Communication & collaboration design
  • Burnout mitigation & renewal
  • Collective adaptive competency building

Reinvention Strategy

Anticipate disruption before it arrives. Build the organizational muscle to pivot, evolve, and lead through what comes next.

  • Reinvention readiness assessment
  • Change management architecture
  • Culture & agility programming
  • Long-term transformation partnership
The People Behind the Work

You're not hiring a firm.
You're hiring us.

Patrice and Kerry-Jo bring complementary expertise — coaching & neuroscience meets global operations & reinvention — and a shared commitment to leaders who are breaking barriers and building what's next.

Patrice Ford Lyn
Patrice Ford Lyn
CEO · Leadership Development Practitioner
Yale Harvard KSG ICF PCC Forbes Council NeuroLeadership

"I do this work so leaders have a safe space to pause, reflect, assess — and step into possibilities greater than they can currently imagine."

28+ years in leadership development, including management consulting at Booz Allen Hamilton and guiding the startup of three national-level organizations. Patrice combines neuroleadership, somatics, and executive coaching to support leaders — especially those breaking barriers of race and gender — to live and lead with more impact and ease.

Kerry-Jo Ford Lyn
Kerry-Jo Ford Lyn
CSO · Reinvention & Strategy Expert
UCL UWI CRP PMP LCP 360

"Today's leaders have to adapt in real time — without losing trust, culture, or clarity of purpose. That's where I come in."

23+ years leading international organizations and building multi-million-dollar partnerships across four continents. As a former nonprofit executive and Certified Reinvention Practitioner, Kerry-Jo advises philanthropic, nonprofit, and government leaders through the moments that matter most — executive transitions, governance redesign, funding shifts, and senior team alignment. She brings the experience of leading from inside complex institutions to every engagement.

Yale University
Harvard Kennedy School
ICF Certified (PCC)
NeuroLeadership Institute
Forbes Coaches Council
Reinvention Academy Certified
Booz Allen Hamilton Alumni

Most great partnerships
begin with one conversation.

We work with a select number of organizations each year. If you're wondering whether we're the right fit for yours, let's find out together.

Book a 30-Minute Strategy Call →

No obligation. Just a real conversation about where you are and where you want to go.